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    Sony Downgraded.

    Apparently I'm not the only one adopting a "wait-and-see" approach.


    By HANS GREIMEL, Associated Press Writer
    Tue Oct 3, 9:24 PM ET

    TOKYO - It has been an annus horribilis for Sony. The Japanese electronics company has been hit with a string of embarrassments that have dented its reputation for quality.

    Already reeling from a string of laptop battery recalls, Sony Corp (NYSE:SNE - news). saw its shares drop nearly 3 percent Tuesday amid fresh worries about the upcoming release of its much-anticipated PlayStation 3 video game console.

    Sony has already twice delayed the product's launch amid intensifying competition from rivals Microsoft and Nintendo.

    The PlayStation 3 will hit stores in Japan on Nov. 11 and in the United States on Nov. 17. In Europe, they won't go on sale until March, four months later than planned.

    Investors worried about the product after Macquarie Equities analyst David Gibson wrote in a report that PlayStation 3 units on display at the Tokyo Game Show about 10 days ago operated erratically and had to be repeatedly reset.

    "While the reason for this is unknown, we suspect it may be due to overheating as a result of enclosing the units and the high temperatures at the venue," Gibson wrote in the report Monday. "We are concerned that such a problem has occurred so close to full production and is clearly negative news for the company."

    Earlier in the day, investment firm Goldman Sachs Group Inc. lowered Sony's stock rating to "neutral" from "buy," citing confusion over the release of PlayStation 3 and concerns that disappointing sales of PlayStation Portable may weigh on its earnings in electronics operations more heavily than expected.

    Sony denied that there was any technical problem with the PlayStation 3.

    But the company's stock tumbled 130 yen ($1.11), or 2.75 percent, to 4,600 yen ($38.98) on the Tokyo Stock Exchange.

    The problems come in the midst of Sony's widely publicized turnaround effort under its first foreign chief executive Howard Stringer.

    It has been hit with mounting extra costs after some 7 million of its laptop batteries have been recalled on fears they could catch fire.

    Desperately trying to catch up to Apple Computer Inc.'s iPod in portable music players, Sony said last month it was delaying the Japanese release of its new digital Walkman by a week until Sept. 23 because of a malfunction of an unspecified part.

    It is also fighting to make a comeback in flat-panel TVs after falling badly behind Samsung Electronics Co. of South Korea and other rivals.

    Sony shares have plunged over 20 percent since April, before the company's battery recall woes. At the start of the year, shares were at 4,730 yen.

    Sony spokeswoman Nanako Kato said any problems at the Tokyo Game Show, where Sony, Microsoft and Nintendo showed off rival offerings under the same roof, were likely caused by one-of-a-kind temperature irregularities.

    About 200 PlayStation 3 units were clustered together in close proximity and housed in kiosks that concentrated the heat generated by their processors and provided poor ventilation, Kato said. Overheating under such circumstances is a common affliction at trade shows, afflicting not just Sony products but those of its competitors, she said.

    "It's not a problem with the PlayStation 3 unit itself," Kato said. "For a normal player at home, there shouldn't be any problem."

    Sony is sticking to its plans to ship 2 million PlayStation 3 units by year's end and 6 million by March 31, 2007, she said.

    U.S.-based Microsoft Corp. rushed its next-generation Xbox 360 to Japanese markets last year to get a head start on its rivals, but it has seen sluggish sales in Japan, which is one of the world's biggest video game markets but one in which players have a deep loyalty to homegrown Sony.

    Nintendo Co. meanwhile is planning to launch its new Wii game console in the final quarter of the year and price it below both rivals, the Xbox 360 and the PlayStation 3.

    Sony, based in Tokyo, recorded a 32.3 billion yen ($278 million), profit during the April-June quarter on the back of strong sales of flat-panel TVs and digital cameras. That was a big improvement from the 7.3 billion yen loss posted the same period last year.
    So you're a fish out of water...
    Keep swimming.
    What else can you do?

    #2
    Re: Sony Downgraded.

    Yep, I sure am. This just makes me even more sure. I don't care what they say, I bet you that there playstation 3's are going to overheat within the first week, and atleast one person will be getting a disc read error.
    I was like a Cloud once!!!!

    Comment


      #3
      Re: Sony Downgraded.

      I read some article in wired that was pretty convincing in saying that if the ps3 fails sony might go the way of sega.
      "At first it just looked like a picture of a bunch of lily pads, but then I started scraping at it with my pocket knife and the whole painting just sort of spoke to me," Schmidt said. "For the first time, I finally understand what Monet was trying to get across in her work."

      Comment


        #4
        Re: Sony Downgraded.

        Probably, since there not making money off of there systems anyway. I still don't know many games they make to get there money back, but I am sure they have them.
        I was like a Cloud once!!!!

        Comment


          #5
          Re: Sony Downgraded.

          its pretty obvious that the system was having problems at TGS because they were enclosed. same thing happened with the PS2 and Xbox too. people are just making a big deal of it because it's sony.



          Comment


            #6
            Re: Sony Downgraded.

            But still, its a 600 dollar console. And hearing about problems like this aint exactly comforting. Like Shard said, this aint exactly stopping from buying, but I too am adopting more than ever with this console, "the wait-and-see approach."

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              #7
              Re: Sony Downgraded.

              Sometimes I feel sorry for Sony because people start looking for mistakes just because they are Sony. And they could be common ones for all the other systems... but Sony is the one that put themselves into this situation so my sympathy quickly goes away. With the bad moves they have pulled and having systems that like to die on you, it wouldn't be too wise to not keep a close eye on them.
              Last edited by Jamos' Old Account; 10-04-2006, 03:02 PM.
              I had to change accounts. I'm here now - http://www.pavilionboards.com/forum/member.php?u=1475

              Comment


                #8
                Re: Sony Downgraded.

                I read some article in wired that was pretty convincing in saying that if the ps3 fails sony might go the way of sega.
                Except with none of the charm.

                Comment


                  #9
                  Re: Sony Downgraded.

                  Systems crashing at events like this is not uncommon. I remember having Smash Bros Melee crash on me at the Nintendo Clubs before the GC came out. I've also heard of Wiis crashing at this year's Nintendo Fusion tour.

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                    #10
                    Re: Sony Downgraded.

                    its all bull crap. based on information from TGS is that the PS3 areas were standing room only, and most of the kiosks were enclosed in cases and stuff with extremely hot conditions that would not be found in most normal homes.

                    Why the hell would the PS3 be quiet as a mouse if there were even the SLIGHTEST concern by Sony that the system would overheat? they could just let their system be overbearingly loud like the 360.

                    Also many of the devs were saying that the glitches that were occuring was due to the software not being final on the demo units than problems with overheating.

                    Its been all over the place since yesterday and Sony and most devs have already refuted this information, unfortunately, it was a little too late.
                    Vita, 3DS, PSP, PS3, PC, WiiU, Wii & 360
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                      #11
                      Re: Sony Downgraded.

                      Originally posted by Bigfoot View Post
                      But still, its a 600 dollar console. And hearing about problems like this aint exactly comforting. Like Shard said, this aint exactly stopping from buying, but I too am adopting more than ever with this console, "the wait-and-see approach."
                      It's because of the technology the system is using, that it's priced so high. Not because of extra quality. Jeeze.

                      Comment


                        #12
                        Re: Sony Downgraded.

                        Sony's stock keeps dropping significantly every time one of these negative stories gets around. They can't really do much to stop the current popularity Sony bashing in the press. They need to focus their efforts into comforting their stockholders and business customers that these stories are mostly BS. But having all this come along with their laptop battery crisis is not good for the company at all.
                        I want that Mulan McNugget sauce, Morty!

                        Comment


                          #13
                          Re: Sony Downgraded.

                          I have my own personal issues with the reliablity of Sony's products so even if this is only a natural thing for being at the gameshow I don't have that high of a confidence in Sony right now. They're the industry giant that has taken alot of rocks to the forehead and they're reeling right now.
                          The Cyclops having only one eye, needed to seek shelter from the harsh sun. The shadow cast by the spheres gave him temporary respite.

                          Comment


                            #14
                            Re: Sony Downgraded.

                            Yeah, I'll be getting it once it is really cheap. I have to have my MGS4.
                            I had to change accounts. I'm here now - http://www.pavilionboards.com/forum/member.php?u=1475

                            Comment


                              #15
                              Re: Sony Downgraded.

                              Originally posted by Gloomy
                              I love how Sony managed to switch places with Microsoft in all of your minds.
                              Well they both kinda earned it.

                              As Valk said before; you moan about everything but you'll all likely have one in three years.
                              It's gonna take a couple of price drops and some proof that there's no DREs or other launch bugs before I consider getting a PS3.
                              The Cyclops having only one eye, needed to seek shelter from the harsh sun. The shadow cast by the spheres gave him temporary respite.

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