Just freaking cool.
Pasted from the email I got with the link:
There are NO computer graphics or digital tricks in
the film you are about to see. Everything you see
really happened in real time, exactly as you see it.
The film required 606 takes. On the first 605 takes,
something, usually very minor,
didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night
and day. By the time it was over, they were ready to
change professions.
The film cost 6 million dollars and took three months
to complete, including a full engineering of the
sequence. In addition, it's two minutes long, so every
time Honda airs the film on British television,
they're shelling out enough dough to keep any one of
us in clover for a lifetime.
However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in
"free" viewings. (Honda isn't paying a dime to have
you watch this commercial!)
When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation ~
including the costs. There are six and only six
hand-made Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to
make the film.
Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) is parts from
those two cars. The voice over is Garrison Keillor.
When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have
gotten. They fell off their chairs when they found out
it was for real. Oh, and about those funky windshield
wipers. On the new Accords, the windshield wipers have
water sensors and are designed to start
functioning automatically as soon as they become wet.
It looks a bit odd in the commercial.
As amazing as this is, the commercial is actually
based on an earlier film from the 1970s called "How
Things Move" by two Swiss self-destructing artifacts
artists. In that film, a similar set-up with household
objects goes on for thirty (count 'em ~ 30)
minutes with air jets and fire and chemical reactions.
You can get the video on amazon.com.
To view the Honda Accord commercial, click on the link
above and ENJOY ! !
Pasted from the email I got with the link:
There are NO computer graphics or digital tricks in
the film you are about to see. Everything you see
really happened in real time, exactly as you see it.
The film required 606 takes. On the first 605 takes,
something, usually very minor,
didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night
and day. By the time it was over, they were ready to
change professions.
The film cost 6 million dollars and took three months
to complete, including a full engineering of the
sequence. In addition, it's two minutes long, so every
time Honda airs the film on British television,
they're shelling out enough dough to keep any one of
us in clover for a lifetime.
However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in
"free" viewings. (Honda isn't paying a dime to have
you watch this commercial!)
When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation ~
including the costs. There are six and only six
hand-made Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to
make the film.
Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) is parts from
those two cars. The voice over is Garrison Keillor.
When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have
gotten. They fell off their chairs when they found out
it was for real. Oh, and about those funky windshield
wipers. On the new Accords, the windshield wipers have
water sensors and are designed to start
functioning automatically as soon as they become wet.
It looks a bit odd in the commercial.
As amazing as this is, the commercial is actually
based on an earlier film from the 1970s called "How
Things Move" by two Swiss self-destructing artifacts
artists. In that film, a similar set-up with household
objects goes on for thirty (count 'em ~ 30)
minutes with air jets and fire and chemical reactions.
You can get the video on amazon.com.
To view the Honda Accord commercial, click on the link
above and ENJOY ! !
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